• Yuyue Kintsugi

Why to NOT BUY from unregistered resellers.

In the vast expanse of online buying there's scores of resellers trying and vying to sell you items that are either 'fake' or genuine products that are not to be resold in that way. What's the problem here? If I see a good deal on a trusted brands product, why should I not buy it? There are several issues with this.

First and foremost how can you tell if a seller is following the 'rules'? This part is probably the trickiest part, after all you see photos, good reviews and 'Buy Now'. This all seems legit. Maybe the website is a large online Marketplace, maybe the URL of the website has brands names in it. Again this all seems good and dandy.

So how to spot the unverified/unregistered reseller of a product? First clue is the price itself. Almost always too good to be true pricing is exactly that, too good to be true. You find a product with a set price on every single website except on one site it's 50% less or even cheaper. Red Flag. Then there's the product itself that can be a clue. Many products on the market have exclusive membership programs that disallow reselling their items.

How to know? If you navigate the the brands homepage and they invite you to become a Member they're likely an exclusive brand, not to be resold on third party sites. What else? The actual URL of the website. For example let's say you wanted to order some Atomy products and you Google around and find a site that is not the official site but still has the name 'Atomy' in it. This can be a clear sign you're in the wrong place. How about you're on a famous and trusted big Online Marketplace. Does the brand you're looking at have an Official Store there? Have a look around, if not it's very likely that the branded items from that company being sold there are unregistered resellers. What's the big deal? The biggest issue is physical safety. If you're buying from someone and they're willing to break companies 'rules' they may be willingly or unwillingly breaking laws too. That means counterfeit or 'fake' items. This may mean Quality Control is lacking, non-existent or otherwise unknown. If this product interacts in, on or around you or your families bodies...that can spell danger. Further to that there's no actual accountability. Say you do suffer an issue or even injury from a branded product, and you aim to claim a fair compensation for your unforeseen problems...well they brand didn't make the product in reality and have nothing to do with your case. The actual counterfeiter will be impossible to track down in most cases and you'll be left without any recompense. What more? There's a reason some brands maintain an exclusive membership direct sales type business model. First of all, it's what they want to do. They may have found that keeping costs streamlined and profits steady requires that folks do not resell their products for a profit. They may want to keep a tight grip on how their company, brand and products are portrayed, distributed, sold and more. It's their right to do so. What happens if you buy a 'real' product from an unregistered reseller? So in the case you can somehow verify you've got your hands on an authentically made branded item but it's clear now that the reseller wasn't allowed to sell it to you in the first place, what happens? What happens is this unruly behaviour of reselling without authorisation creates a slew of problems for the actual distributor and registered resellers and the company itself and prospective new clients. Why? Because it undermines the business model the company has in place. It's disrespectful to the entire flow of revenue, sales and can damage the image of the company or brand in the eye of the public. Imagine this. You bake delicious, healthy cookies with a cool and unique shape and colours and ingredients. You have a brand, an entire look to your company. Logos, trademarks, vibes, color palates, copywriting, proprietary way of making the cookies. You sell these cookies exclusively and you have only registered agents and distributors that you work with to help you sell them. Say someone buys a large amount with a discount. Then they sell your cookies on their website, and on large online marketplaces. They take your logo but they alter it, and it's low quality and squeezed, ugly looking. They take your copywriting, which you paid for to have done. They take crappy photos of the items and post them for a dollar less than what your regular price is. They are not yet popular so they cookies sit around a while before being sold. Before you know it you're getting emails, calls, messages about how your cookies are stale, broken, sent wrong order, your company was rude online, posted bad things....on and on. THIS IS A NIGHTMARE FOR A BUSINESS. You have NO control over your product or your customers experience in this way. Okay. Don't just imagine you sell perishable goods though. Anything that is resold without authorisation can have these problems and MUCH MORE. What if you sold a device of some kind, or a skin care product...how about baby items. What if they caused harm to a person? It's a nightmare, for everyone. I'm going to get back to Atomy for a moment since we're still testing their products and researching the company. When I googled around I found DOZENS of sites and stores on Online Marketplaces reselling their items. This is not allowed. Unfortunately it seems to me that Atomy does not or has not yet been strict with their policy about this, but they really NEED to start. This is the kind of thing that can ruin a company. I'm not saying resellers are dimwitted or evil, they may just be ignorant. It really doesn't matter the point is without approval, training and more reselling other companies items without authorisation is a BAD PRACTICE and needs to stop. Be careful out there, and if you're the type to thing you can make a quick turnaround selling things this way...please think again. There's so many ways to enrich yourself by following rules that there's no reason to try to get money by breaking them.


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